Flagship store in AEZ

The “Mecca of eyewear” is located in Hamburg

With 20,000 designer glasses available on site, the Edel-Optics flagship store in Alstertal shopping centre (AEZ) in Hamburg easily has the largest selection of designer frames and brands that aficionados of the cool look have ever seen.

A pioneering concept store in which you pre-select your frames via your iPad instead of wandering through a maze of shelves, get expert advice by the best of their craft and pay unbeatable low Internet prices to boot are always worth a visit.

The Edel-Optics flagship store is open Mon-Sat from 9:30 am to 8 pm.

The best of both worlds

Optician of the future

Finding instead of searching

Using target-oriented search functions such as gender, brand, price range, material, shape and colour, preselecting your new glasses is quick and convenient via your iPad. Your favourites are then immediately served on a (silver) tray for a fitting.

All you favourite brands

From Ray-Ban, Oakley and Persol to Prada, D&G and Tom Ford – every fashionista and every nerd will find the perfect accessory for their face. This is made possible by the huge selection of top brands.

How low can you go

Our online prices also apply in our flagship store. The “Mecca of glasses” is therefore simultaneously a paradise for bargain hunters. All designer labels and brands in the store can be picked up for up to 80% discount.

Brilliant brains

Our qualified specialist employees are optically informed. Not only can you talk to these good-looking girls and guys about dioptres and pupil distance, you could even engage in a discussion about trends and no-gos.

Prescription check

Naturally we offer our customers a professional eye examination, using the latest technology to determine their current prescription so that the glasses we prepare for them are the correct strength for perfect vision.

Multifocal professionals

Wearers of multifocals also get their money’s worth in our store. Perfectly inserted and customised, most buyers can hardly believe their eyes at the low prices – despite 20/20 vision!